There is no doubt that marketing and social media is always on the rise. The hospitality industry focuses heavily on creating experiences and relationships with customers, patrons and staff and therefore, marketing and promoting your business in a way that inspires customer loyalty while also reaching out to new customers is an important part of an organisation’s success.
A number of businesses who work with Hospitality Table Cornwall have proposed for an up-to-date course to be designed that covers social media and digital marketing trends that can help with marketing their businesses; so we did just that.
The Social Media for Hospitality course has been tailored-made for beginner or intermediate marketing professionals, managers or team members responsible for implementing social media.
The project not only needed a knowledgeable consultant to fit the delivery of the course, but someone with experience who has been in the shoes of the attendees.
Hospitality Table Cornwall is delighted to announce that the course would be hosted by Dawn Gribble, CEO and Founder of Virtual Solutions; a boutique digital marketing agency for hotels and restaurants.
Dawn works exclusively with hotels and restaurants who recognise the importance of their digital channels and want to provide their guests with an exceptional experience. With over 20 years of hospitality experience and having worked with a number of award winning hotels, Michelin star restaurants and with celebrity chefs, Dawn has an excellence understanding of not just social media and digital marketing but its use and importance within hospitality.
The afternoon session with Dawn at Truro College will be spent discussing social media, its importance and how it should be used in a hospitality environment. This will also lead into a brief look into digital marketing tends and predictions.
Marketing expert Dawn Gribble said: “Hospitality is one of the biggest industries on the planet. How you market your brand determines whether potential guests will see and want to stay with you. Traditional forms of marketing may get you broad coverage; but it doesn’t target your specific audience and engage those most likely to book with you.